Control X marketing automation plan
For Timo Schumacher, by Bryan Dianco, September 2026

One system.
Local buyers only.
Always revertible.

Every lead answered in minuteson the channel it came from
Overseas enquiries filtered outbefore anyone spends time on them
Any change undone in one stepbackup taken before every change

Today

Leads go coldEnquiries wait. Nobody owns the follow-up.
Wrong buyersAds bring overseas tire-kickers. Homes start at 300k dollars.
All manualEvery channel needs instructions from Timo.

What the best builders do

Pattaya rivals and the strongest builders abroad, checked against the same list.

Pattaya House Buildertoday
Casa MiguelPattaya
WandeegroupPattaya
Best abroadUS, Germany, UK
Price per square metre published
Warranty and insurance stated
Named client testimonials with year
Finished-project tour videos
Search ads as the main engine
Leads qualified before a salesperson calls
CRM tells Google and Meta which leads were real
Tracked from click to contract
+75%

qualified leads, at 43% lower cost, when a Thai developer let its CRM tell Meta which leads were real.

0

qualified opportunities from three weeks of pay-per-lead Meta ads for a luxury design-build firm abroad. Same story as the old agency.

Copy the trust signals. Keep Google as the engine. Use Meta to follow up, not to prospect. Reuse the video you already have.

Outside-in view from public sites and published case studies. Your own numbers come in week one, once access is granted.

Follow a lead

Press play, or tap any box. Switch the lead type to see the filter work.

Lead flow diagram Google search Meta ads Website WhatsApp, LINE,Facebook, Instagram Qualifybudget, land,timeline, country Reply & chase2-minute reply,escalates if unspoken Nurture listno sales time Pipeline New Qualified Consult Contract Timo sees every stage Qualified leads teach Google and Meta who to find
1

A lead arrives from any channel and lands in one CRM.

The orchestrator

One coordinator, three specialists. Slide to change how much it may do on its own.

Orchestratorreads numbers daily Google agentsearch = main enginebids, budgets, pauses Meta agentretargeting, lookalikesqualified-lead goal Content agentreuses 20 projectsand existing video Google AdsMeta AdsWebsite, YouTube
Watch onlyProposeAct within limits

Guardrails

Backup firstbefore every change, and nightly
Every action loggedwhat, why, before, after
One-tap stoprestores the last approved setup
Performance floor7 bad days = auto revert
No money accessbilling and accounts stay off limits
Watch a bad week revert itself baseline cost per qualified lead floor day 7: reverted, both alerted day 1day 8

Follow-ups to leads keep running the whole time.

Built one piece at a time

Foundation first. Tap a phase.

Week1234567891011121314+

What changes

MeasureTodayAfter
Time to first replydaysminutes
Qualified leads spoken to within 24 hoursunknown100%
Overseas enquiriesmost of themnear zero
Instructions from Timo to the officedailynone
Cost per qualified lead, by sourcenot trackedon the dashboard weekly
Bryanbuilds, operates, prepares proposals
Timoapproves from his phone, can stop everything